It is little known, but the Dude is a pretty good marketing wordsmith, having done some high quality copy in his time.
This means that when something catches the Dude's eye, it is pretty special. The Dude was gifted a box of After Eight dinner mints, which are quite yummy. Since he's tracking calories, he went looking for nutritional information, and found this marketing gold:
The perfect combination of luxurious mint fondant crafted with 100% natural peppermint oil, enrobed in rich dark chocolate, makes After Eight THE chocolate mint.
Enrobed? Mint Fondant? Fucking brilliant. Short, memorable, catchy.
Like what you see? Sign up for our newsletter