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Product Marketing

Like product management, product marketing is in the realm of marketing, dealing with the promotion and outbound marketing activities

Product Marketing

Product Management Conversations - role scope

Product management has historically been the landing spot for tasks un-done. While leadership recognized that this is less than ideal, they seem to implicitly be OK with it

  • Jeffery Lebowski
    Jeffery Lebowski
1 min read
Product Marketing

The Sales Cycle - Observations

Common throughout all my employers, and all my career is the sales hockey stick, where the bulk of the orders come in the last week of a quarter

  • Jeffery Lebowski
    Jeffery Lebowski
4 min read
Product Management

Product Marketing Vs. Product Management

Revisiting the product marketing versus product management discussion, this time in the context of contracting, and how that affects the role

  • Jeffery Lebowski
    Jeffery Lebowski
2 min read
Product Management

Features vs. Value

One of the battles that product management battles is the constant train of feature requests. Too many groups think that features are top priority, yet we in Product Management balance the value, and the overall package

  • Jeffery Lebowski
    Jeffery Lebowski
2 min read
Product Marketing

The Cult of Customer Satisfaction

The curse (or blessing) of the NPS, and customer satisfaction has created a monster of the marketing profession. The Dude vents his frustrations

  • Jeffery Lebowski
    Jeffery Lebowski
1 min read
Product Management Essentials

Competitive Analysis

All product managers should have some tools for doing competitive analysis. Here are a few of mine

  • Jeffery Lebowski
    Jeffery Lebowski
3 min read
Product Management Essentials

You Don't Manage a Sexy Product. So what?

Sometimes, being a product manager isn't a sexy role. Even dull products need champions, and passion. If you find yourself there dive in. Own it like a boss

  • Jeffery Lebowski
    Jeffery Lebowski
2 min read
Product Management

Why you don't let sales do Win/Loss analysis

The Dude has been around awhile, and in his long time on this planet, he has learned a few things that are hard core truths.  Don’t bet against Apple (since the second

  • Jeffery Lebowski
    Jeffery Lebowski
3 min read
Marketing

Marketing and Product Management are Intertwined

With Marketing focusing more on communication and automation, there is a gap in market intelligence, and strategy that Product Management increasingly fills

  • Jeffery Lebowski
    Jeffery Lebowski
2 min read
Marketing

You can’t do Product Management w/o Some Marketing

One of my earliest posts on product management versus product marketing, a debate that continues to roil, yet is as relevant today as it was 7 years ago

  • Jeffery Lebowski
    Jeffery Lebowski
4 min read
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