Product Marketing Product Management Conversations - role scope Product management has historically been the landing spot for tasks un-done. While leadership recognized that this is less than ideal, they seem to implicitly be OK with it
Product Marketing The Sales Cycle - Observations Common throughout all my employers, and all my career is the sales hockey stick, where the bulk of the orders come in the last week of a quarter
Product Management Product Marketing Vs. Product Management Revisiting the product marketing versus product management discussion, this time in the context of contracting, and how that affects the role
Product Management Features vs. Value One of the battles that product management battles is the constant train of feature requests. Too many groups think that features are top priority, yet we in Product Management balance the value, and the overall package
Product Marketing The Cult of Customer Satisfaction The curse (or blessing) of the NPS, and customer satisfaction has created a monster of the marketing profession. The Dude vents his frustrations
Product Management Essentials Competitive Analysis All product managers should have some tools for doing competitive analysis. Here are a few of mine
Product Management Essentials You Don't Manage a Sexy Product. So what? Sometimes, being a product manager isn't a sexy role. Even dull products need champions, and passion. If you find yourself there dive in. Own it like a boss
Product Management Why you don't let sales do Win/Loss analysis The Dude has been around awhile, and in his long time on this planet, he has learned a few things that are hard core truths. Don’t bet against Apple (since the second
Marketing Marketing and Product Management are Intertwined With Marketing focusing more on communication and automation, there is a gap in market intelligence, and strategy that Product Management increasingly fills
Marketing You can’t do Product Management w/o Some Marketing One of my earliest posts on product management versus product marketing, a debate that continues to roil, yet is as relevant today as it was 7 years ago