Marketing Gold

Marketing writing is an art form. There is a LOT of schlock out there, but occasionally you will find some gold. The After Eight dinner mints is GOLD.

It is little known, but the Dude is a pretty good marketing wordsmith, having done some high quality copy in his time.

After Eight mints

This means that when something catches the Dude's eye, it is pretty special. The Dude was gifted a box of After Eight dinner mints, which are quite yummy. Since he's tracking calories, he went looking for nutritional information, and found this marketing gold:

The perfect combination of luxurious mint fondant crafted with 100% natural peppermint oil, enrobed in rich dark chocolate, makes After Eight THE chocolate mint.

Enrobed? Mint Fondant? Fucking brilliant. Short, memorable, catchy.


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