The Sales Cycle - Observations

The Sales Cycle - Observations

Nearly 20 years in the business of tech marketing and product management, and there are some "interesting" observations that seem near universal with regards to sales and the orders. Some

Product Marketing Vs. Product Management

Product Marketing Vs. Product Management

Revisiting the product marketing versus product management discussion, this time in the context of contracting, and how that affects the role I have noodled in the past about the differences

Features vs. Value

Features vs. Value

One of the battles that product management battles is the constant train of feature requests. Too many groups think that features are top priority Recently, the Dude conducted a new

The Cult of Customer Satisfaction

The Cult of Customer Satisfaction

The curse (or blessing) of the NPS, and customer satisfaction has created a monster of the marketing profession It is everywhere you go, and everything you do. You are being

Competitive Analysis

Competitive Analysis

All product managers should have some tools for doing competitive analysis. Here are a few of mine The Dude here with a serious topic.  In his 14 years in Product

You Don't Manage a Sexy Product. So what?

You Don't Manage a Sexy Product. So what?

Sometimes, being a product manager isn't a sexy role. Even dull products need champions, and passion. If you find yourself there dive in The Dude is back.  First post of

Why you don't let sales do Win/Loss analysis

Why you don't let sales do Win/Loss analysis

Win-Loss analysis is important, so important that you should be cautious of how does it. The worst group: SalesThe Dude has been around awhile, and in his long time on

Marketing and Product Management are Intertwined

Marketing and Product Management are Intertwined

With Marketing focusing more on communication and automation, there is a gap in market intelligence, and strategic marketing that Product Management increasingly fillsLast night, as I was sipping a White

You can’t do Product Management w/o Some Marketing

You can’t do Product Management w/o Some Marketing

An early post on product management versus product marketing, a debate that continues to evolveI am in between league games, and I thought that I would do a little posting.