Product Marketing
Product Management Conversations - role scope
Product management has historically been the landing spot for tasks un-done. While leadership recognized that this is less than ideal, they seem to implicitly be OK with it
Product Marketing
Like product management, product marketing is in the realm of marketing, dealing with the promotion and outbound marketing activities
Product Marketing
The Sales Cycle - Observations
Common throughout all my employers, and all my career is the sales hockey stick, where the bulk of the orders come in the last week of a quarter
Product Management
Product Marketing Vs. Product Management
Revisiting the product marketing versus product management discussion, this time in the context of contracting, and how that affects the role
Product Management
Existential Blues - What do you want to be when you grow up
Existential questions appear at junctures in life, even in business, and your decisions at these junctures drive what path you follow, Product Managers are often at these fulcrum points
Product Management
Features vs. Value
One of the battles that product management battles is the constant train of feature requests. Too many groups think that features are top priority, yet we in Product Management balance the value, and the overall package
Product Marketing
The Cult of Customer Satisfaction
The curse (or blessing) of the NPS, and customer satisfaction has created a monster of the marketing profession. The Dude vents his frustrations
Essentials
You Don't Manage a Sexy Product. So what?
Sometimes, being a product manager isn't a sexy role. Even dull products need champions, and passion. If you find yourself there dive in. Own it like a boss
Product Management
Why you don't let sales do Win/Loss analysis
The Dude has been around awhile, and in his long time on this planet, he has learned a few things that are hard core truths. Don’t bet against Apple (since the second coming of Jobs), don’t give in to Engineering on what the customer truly wants, and never
Marketing
Marketing and Product Management are Intertwined
With Marketing focusing more on communication and automation, there is a gap in market intelligence, and strategy that Product Management increasingly fills
Marketing
You can’t do Product Management w/o Some Marketing
One of my earliest posts on product management versus product marketing, a debate that continues to roil, yet is as relevant today as it was 7 years ago