As I sit in my office, wondering why our latest product introduction isn’t selling as much as I expected (and more importantly, forecasted), I begin to look for potential causes.
Sales assures me that they are beating the new product drum with customers yet it isn’t resonating. Smelling the whiff of weapons grade baloney, I muse to myself “Can I find out how often they are quoting the new product?”
Turns out the answer is yes I can find out how many times they quote the new versus the old product. This leads to today’s sermon from the mount, “Drowning in Data.”