Marketing conjures images of advertisement, promotion, and placement. However, a large part of marketing is very technical and detailed analysis of the sales environment.
Few product managers are really good at external messaging, but alas, many think they are good, and then it goes horribly wrong. When in doubt, leave it to the Comms team
Building a pipeline of talent with college grads is smart, but if you don't structure the department and leadership for success, you're gonna have a bad time.
Strategy is a key roadmap of where you are going. Unfortunately, there are many pressures that tend to cause deviation. Product Management must remain focused on the end goal
An engineer landed a senior Marketing job. He had "issues" and ultimately failed. A lesson learned case study, and a demonstration of the importance of the softer roles
With Marketing focusing more on communication and automation, there is a gap in market intelligence, and strategy that Product Management increasingly fills
One of my earliest posts on product management versus product marketing, a debate that continues to roil, yet is as relevant today as it was 7 years ago