The Three Types of Product Managers
Few product managers are really good at external messaging, but alas, many think they are good, and then it goes horribly wrong. When in doubt, leave it to the Comms team
Marketing
9 Posts
Marketing conjures images of advertisement, promotion, and placement. However, a large part of marketing is very technical and detailed analysis of the sales environment.
A new one for the Dude
Building a pipeline of talent with college grads is smart, but if you don't structure the department and leadership for success, you're gonna have a bad time.
Focus - an Important Strategy Discipline
Strategy is a key roadmap of where you are going. Unfortunately, there are many pressures that tend to cause deviation. Product Management must remain focused on the end goal
Marketing Gold
Marketing writing is an art form. There is a LOT of schlock out there, but occasionally you will find some gold. The After Eight dinner mints is GOLD.
Silly Engineer, Marketing isn't as Easy as it Looks
An engineer landed a senior Marketing job. He had "issues" and ultimately failed. A lesson learned case study, and a demonstration of the importance of the softer roles
Strategic Marketing - What it Means
Strategic Marketing might seem self evident, but it has a very different meaning to different groups in the organization. We will decode the message
Tech sales issues for Product Management
Sales and Marketing often battle about responsibility, and territoriality. Sadly, Product Management is often caught in the crossfire
Marketing and Product Management are Intertwined
With Marketing focusing more on communication and automation, there is a gap in market intelligence, and strategy that Product Management increasingly fills
You can’t do Product Management w/o Some Marketing
One of my earliest posts on product management versus product marketing, a debate that continues to roil, yet is as relevant today as it was 7 years ago