Marketing conjures images of advertisement, promotion, and placement. However, a large part of marketing is very technical and detailed analysis of the sales environment.
An engineer landed a senior Marketing job. He had "issues" and ultimately failed. A lesson learned case study, and a demonstration of the importance of the softer roles
One of my earliest posts on product management versus product marketing, a debate that continues to roil, yet is as relevant today as it was 7 years ago