The Three Types of Product Managers
Few product managers are really good at external messaging, but alas, many think they are good, and then it goes horribly wrong. When in doubt, leave it to the Comms team...
Marketing
Marketing conjures images of advertisement, promotion, and placement. However, a large part of marketing is very technical and detailed analysis of the sales environment.
A new one for the Dude
Building a pipeline of talent with college grads is smart, but if you don't structure the department and leadership for success, you're gonna have a bad time....
Focus - an Important Strategy Discipline
Strategy is a key roadmap of where you are going. Unfortunately, there are many pressures that tend to cause deviation. Product Management must remain focused on the end goal...
Marketing Gold
Marketing writing is an art form. There is a LOT of schlock out there, but occasionally you will find some gold. The After Eight dinner mints is GOLD....
Silly Engineer, Marketing isn't as Easy as it Looks
An engineer landed a senior Marketing job. He had "issues" and ultimately failed. A lesson learned case study, and a demonstration of the importance of the softer roles...
Strategic Marketing - What it Means
Strategic Marketing might seem self evident, but it has a very different meaning to different groups in the organization. We will decode the message...